The answer: 250–400 words, one page
How long should a cover letter be? 250 to 400 words. One page. No more.
That range is the professional standard across industries and hiring levels. It's long enough to make a compelling case and short enough to be read in under two minutes. Most hiring managers spend 30–60 seconds on a first scan of a cover letter — long before any careful reading happens. A cover letter that exceeds one page signals either poor editing or poor judgment about what's relevant.
The specific numbers:
- Minimum: 200 words — anything shorter is so brief it reads as low-effort
- Sweet spot: 250–350 words — three focused paragraphs
- Maximum: 400 words — four paragraphs, one page, tight editing
- Hard limit: one page — if it requires scrolling or a second page, cut it
What hiring managers actually read:
Research on cover letter reading behaviour (and recruiter surveys) consistently shows that most cover letters are skimmed, not read. The opening sentence, any bullet points, and the closing sentence get the most attention. This is why your opening paragraph is disproportionately important — it determines whether anyone reads the rest.
Email cover letters: even shorter. If you're pasting a cover letter into the body of an email, 150–200 words is ideal. Attach the formal version if the application requires both.
What to include in each paragraph
A 300-word cover letter has three paragraphs. Each one has a specific job.
Paragraph 1 — The hook (50–75 words)
Answer two questions immediately: which role you're applying for, and why you're a strong fit. Don't open with "I am writing to apply for..." — that wastes the most-read sentence of your cover letter. Instead, lead with a specific achievement, a direct value statement, or a concrete connection to the role.
*Strong opening:* "I've reduced customer churn by double digits at every SaaS company I've worked at. That's why I'm applying for the Senior Customer Success Manager role at [Company]."
*Weak opening:* "I am writing to express my strong interest in the Customer Success Manager position I saw posted on LinkedIn."
Paragraph 2 — The proof (100–150 words)
Two or three specific examples that demonstrate you can do the job. Each example follows the pattern: what you did + the outcome + why it's relevant to this role. Use numbers where possible — percentages, revenue figures, team size, users, time saved. Avoid restating your resume; expand on it.
Paragraph 3 — The bridge (50–75 words) *(optional but recommended)*
Connect your interest to something specific about the company. One sentence of genuine research — a product they recently launched, a market they're entering, a challenge they're publicly working on. This signals that you're not sending a template.
Paragraph 4 — The close (30–50 words)
State your availability, express enthusiasm without sycophancy, and make the next step easy. "I'd welcome a call to discuss how my background fits your team's needs. Available any time this week." Short, confident, actionable.
What to cut if your cover letter is too long
If your cover letter exceeds 400 words or runs onto a second page, it's not that you have too much to say — it's that you haven't edited. These are the most common sources of excess:
1. The resume restatement paragraph
If a paragraph is summarising your career history or listing your roles chronologically, delete it. The resume does that. The cover letter explains why the most relevant parts of your resume matter for this specific role.
2. Generic company praise
"[Company] is a leader in its industry and I have long admired its innovative approach to..." — hiring managers have read this hundreds of times. Cut it or replace it with one specific, genuine observation about the company that connects to why you want to work there.
3. Defensive qualifications
"Although I don't have experience in X, I believe I could learn..." — every sentence that starts by naming what you lack is a sentence you could spend naming what you have. Delete it.
4. The backstory
You don't need to explain how you found the role, what you were doing when you decided to apply, or the full arc of your career. Get to the point.
5. Multiple contact methods
"You can reach me at my email, my phone, or connect with me on LinkedIn." Pick one. "I can be reached at [email]" is enough.
The editing test: read your cover letter and circle every sentence that could be deleted without losing a specific fact, achievement, or connection to the role. Delete everything you circled.
When a shorter or longer cover letter is acceptable
The 250–400 word rule has a handful of genuine exceptions.
When shorter is fine:
- Internship or entry-level applications where you have limited experience to draw on — 150–200 words is acceptable if that's genuinely all the relevant material you have
- Referral applications where you've already had a conversation and the cover letter is a formality — one tight paragraph confirming the context is enough
- Email cover letters for companies that prefer an email application — 150–200 words, with the formal cover letter attached
When longer is acceptable (not common):
- Academic and research positions often expect longer cover letters (the "letter of interest") — 1–2 pages is standard in academia
- Senior executive roles where the hiring committee expects a detailed narrative — 500 words is acceptable if the role genuinely warrants it
- Grant applications or fellowship applications — these follow their own conventions, often specifying length
What's never acceptable:
A cover letter exceeding one page for a standard professional or corporate role. There is no circumstance where a hiring manager at a company was grateful a candidate sent two pages. If your cover letter is two pages, something has gone wrong in the editing process — not the content creation.
How to write a cover letter: the structure in practice
Now that you know the length, here's how to build the content.
Step 1 — Start with the job description
Highlight 3–4 requirements that most closely match your actual experience. These become the backbone of your proof paragraph.
Step 2 — Write the hook first
Your strongest connection to the role in one sentence. Don't start with "I." Try: "After [achievement/context] at [company type]..." or "Three years of [specific skill] at [company type] taught me [insight that applies here]."
Step 3 — Write the proof in reverse
Start with the outcome, then explain how you got there. "I reduced onboarding time by 40% by rebuilding our welcome sequence" hits harder than "I worked on improving the onboarding process and managed to reduce the time it took."
Step 4 — Do one minute of company research
Check their blog, recent press, or LinkedIn in the last 30 days. Find one specific thing to reference. This one sentence of genuine interest differentiates a template from a targeted letter.
Step 5 — Close with one clear action
Confirm your availability and make the next step obvious. "Available for a call any time this week — feel free to reach me at [email]."
What not to repeat from your resume: job titles, company names, dates, a list of responsibilities. Your cover letter is not a narrative resume — it's a targeted argument for why you're the right person for this specific role.