Most People Never Ask — and That's a Mistake
Research consistently shows that the majority of employees who want a raise don't ask for one. The reasons range from not knowing how to raise it to fear of damaging the relationship to simply waiting for it to be offered.
The reality: raises rarely come without asking. Annual salary reviews may produce cost-of-living adjustments, but substantive pay increases typically require a conversation. Employers don't proactively offer more than they need to — they have budget constraints, and the burden is on the employee to make the case.
Asking for a raise professionally and with preparation is standard and expected. Managers who respect good employees expect the conversation. The risk of asking — when done well — is much lower than most people assume.
When to Ask for a Raise
Timing matters significantly. The best times to ask:
After a significant achievement or project completion. Your value is most visible when you've just delivered something important. The conversation is easiest when you can point to concrete recent impact.
At your annual performance review. This is the natural structured moment for compensation conversations. Come prepared — don't wait for the company to tell you what they'll give you; walk in with your case ready.
After taking on significantly more responsibility. If your role has expanded materially without a corresponding salary adjustment, you have a clear, objective case. Document the change.
When you have an outside offer. An offer from another company is the strongest leverage for a raise. Use it carefully — the threat of leaving needs to be credible, and you should be prepared to actually take the offer if they won't match.
Avoid asking immediately after: bad news for the company, during a budget freeze, during a period when your own performance has been below expectations, or right before a major company restructuring.
How to Build Your Case
A raise request without evidence is a hope. A raise request with evidence is a negotiation. The case you build before the conversation determines how it goes.
Gather your evidence:
- List your specific achievements in the past 12 months — quantified where possible (revenue generated, cost saved, percentage improvement, team size managed, projects delivered)
- Document scope expansion: how has your role grown since your last salary review?
- Research market rates: what does the market pay for your role, experience level, and location? (Glassdoor, LinkedIn Salary, industry surveys)
- Identify the gap between your current salary and market rate — this is your most objective argument
Build your ask:
- Know your target number and your walk-away point
- Prepare for pushback: "budget is tight" (ask when it won't be), "we do this in January" (ask when you'll be revisited)
- Know what non-cash compensation you'd accept in lieu: extra leave, remote flexibility, equity, professional development budget
The framing: frame the conversation as a business discussion, not a personal ask. You're not asking for a favour — you're making the case that your compensation should reflect your value and market rate.
While you're here
Generate a professional raise request email
The LoopCV Salary Negotiation Email Generator produces a raise request email with subject line in seconds. 4 templates including an internal raise request. Free, no sign-up.
Generate my raise request email — freeWhat to Say: Scripts for the Conversation
Opening the conversation:
*"I'd like to set up some time to discuss my compensation — I want to make sure we're aligned on where I am relative to the value I'm bringing and the market rate for my role."*
In the meeting:
*"Over the last 12 months I've [key achievement 1], [key achievement 2], and [key achievement 3]. My responsibilities have also expanded to include [scope]. Based on my research into market rates for this role — and I've done a thorough look — I'm below the median for my experience level in this market. I'd like to discuss moving my salary to [target figure]."*
Handling pushback — "the budget is tight right now":
*"I understand. Can we agree on a timeline and a specific target to revisit this? I want to make sure we're working toward the same outcome."*
If they say no — maintaining the relationship:
*"I appreciate you being direct. Could we agree to revisit this in [3 months / next quarter / at my next review]? In the meantime, I'd welcome understanding what milestones would support the case for an increase."*
The LoopCV Salary Negotiation Email Generator produces a professional raise request email with subject line — 4 templates including a raise request specifically for current employees.
What to Do If You're Turned Down
A raise rejection doesn't have to be the end of the conversation — or the relationship. How you handle it determines what comes next.
Ask for clarity on what it would take: "What milestones or timeline would support revisiting this?" A good manager should be able to tell you. If they can't — or won't — that's information.
Get it in writing: if they've committed to a review at a specific date or tied to a specific milestone, document it. A follow-up email: "Thanks for the conversation today. Just to confirm — we've agreed to revisit compensation in [month] based on [milestone]."
Consider the market: if you've made a strong case, researched market rates, and been declined without a clear path forward, the market is now your negotiating tool. Applying externally — and receiving an offer — is often the catalyst for a raise that couldn't be achieved through internal conversation alone. LoopCV can support an external job search running in parallel while you continue in your current role.